Selling VoIP: Sales Pitch Advice You Need Now

Selling VoIP (Voice over Internet Protocol) services can be challenging, especially when businesses are accustomed to traditional communication methods. However, with the VoIP services market projected to reach over $508 billion by 2030, it’s clear that there’s a significant shift towards adopting more advanced and flexible communication solutions. Your sales pitch should effectively highlight how VoIP can address the evolving needs of businesses in today’s fast-paced environment.

In your sales pitch, you need to be able to express the importance of VoIP, and why so many companies need it — for instance, fewer people are tied to their office desks in today’s hybrid and remote work environment, so they need more flexible ways to communicate on the go.

It’s crucial that clients modernize their business voice capabilities to match how people work these days. Using a service recognized as the best VoIP provider can help businesses achieve this by offering reliable communication solutions, flexible pricing, and support for various business sizes.

Here are our top tips for selling VoIP and perfecting your sales pitch for both current and potential customers.

Your Sales Pitch Means Everything to Business Communications With the Customer

When selling VoIP, a sales pitch can play an important role in each sale. This is because VoIP is a relatively new technology that many companies aren’t familiar with yet.

The better prepared you are to convey its value to your customers, the better you will be at convincing them to transition out of the traditional ways they are used to and adapt to a process that is unfamiliar — but will undoubtedly make their communication operations more efficient and effective. A great way to approach selling VoIP with your sales pitch is to highlight how a business phone system can simplify communications for businesses of all sizes.

What is VoIP Phone Service?

VoIP phone service is a cutting-edge technology that revolutionizes how businesses communicate by transporting high-quality voice calls over the internet. Unlike traditional phone networks, VoIP uses your internet connection to make and receive calls, offering a cost-effective and flexible solution for modern business needs.

This technology supports a variety of communication features, including voice, video, and messaging, making it an ideal choice for businesses with remote workers or multiple locations. With VoIP phone service, you can enjoy seamless communication from anywhere, ensuring your team stays connected and productive.

Sales Pitch Advice That Will Get You the Sale

Creating an effective VoIP sales pitch requires careful preparation and understanding of your prospect’s needs. With industry data showing an average sales conversion rate of just 3.3% across all sectors, and 69% of consumers emphasizing their desire for salespeople to listen to their needs, every interaction with a potential customer counts. Your prospects will naturally approach new technology solutions with skepticism, making it essential to maximize the impact of each sales conversation.

VoIP services offer compelling advantages over traditional phone systems, making them a vital communication solution for modern businesses. However, translating these benefits into a successful sale requires more than just listing features — it demands a strategic approach that addresses specific business challenges and demonstrates clear value.

Here’s our expert advice for crafting a VoIP sales pitch that resonates with your prospects and drives results.

First and Foremost, Know Your Stuff

As we’ve already mentioned, despite VoIP becoming the most valuable asset to businesses in all industries, not everyone knows what it is yet. It’s up to you to have all the answers you need — or the resources to get them — to ensure the prospect or client feels confident in your VoIP solution. The first step to having these answers is having the right VoIP reseller platform to back you.

When you have a reliable support team to give you a full onboarding experience and continue supporting your needs as you scale, it will be easier for you to provide the same customer support and experience for your customers. Having a reliable VoIP business service can ensure the prospect feels confident in the solution.

Know Your Customer or Prospect

When approaching existing customers, leverage your established relationship and deep understanding of their business operations to demonstrate how a VoIP solution can enhance their current technology stack and streamline communications across all locations.

For new prospects, take time to thoroughly assess their pain points and operational challenges before presenting targeted VoIP capabilities that directly address their specific needs. In both scenarios, your ability to connect features with tangible business outcomes will strengthen your value proposition.

Once you assess their needs you can determine what angle to approach them about the benefits of VoIP:

• Does their business have the potential to scale? VoIP systems have the capability to scale with your client’s business. While they may only need a few features to meet current needs, VoIP has dozens of incredible features that will play a role in their success as they grow and require more efficient communications. Its structure is also flexible enough to be modified for certain seasonal changes for companies that experience demand-supply changes at different times of the year.
• Do they have employees that travel often? Communication is key between leaders and traveling employees. Not only does VoIP allow employees to be more mobile, but it also allows you to make unlimited international calls using an international cloud-based phone number.
• Have they shifted to the increasingly common remote/hybrid work model? Today, many employees are working from home full or part-time — in fact, it’s common for every one in three employees to be in either a remote or hybrid position. Managing remote teams and staying in contact has been one of the biggest challenges of the modern work environment. VoIP can benefit clients in this scenario by allowing workers to work on the go and stay connected from anywhere, at any time. More specifically, staff can switch between multiple devices for calls, set their presence information (i.e., in a meeting, at lunch, busy, etc.), and participate in audio calls, video calls, and virtual meetings.

Focus on the Benefits Your Clients Will Experience

It may seem obvious, but more often than not, VoIP resellers forget to specify the benefits of VoIP in their sales pitch and tailor them to the client. VoIP can integrate with various business apps to enhance productivity. Sure, the general benefits of VoIP are great, but what can it do for your client?

For instance, what benefits can your client experience when switching from on-premise desk phones to cloud-based phones? Some valuable answers include a detailed account of:

1. What a significant cost reduction in communication efforts could do for your client’s scalability. If they’re communicating more efficiently and paying less into it, they will be able to allocate more of their budget to another area of business that needs it more. A significant part of business is being able to cut costs where possible without sacrificing quality, production, and efficiency.
2. Easy scalability to add/remove users on demand. If they’re a company that experiences seasonal peaks, adding and removing users on demand can make the transition from season to season easier and more efficient. On the other hand, a company experiencing growth — whether gradual or sudden — can modify users and features as they see fit.
3. Mobile communications. Recent studies found that more than 75% of workers in the U.S. use their mobile phones for work, with 84% of companies having a bring-your-own-device policy. If your client’s business can relate to these statistics, you’ll want to detail how much easier mobile communications are with VoIP compared to traditional lines.
4. Users can use softphones, mobile phones, and computers/laptops to make/receive calls. The ability to communicate across multiple devices is essential to many businesses. For instance, a manufacturing company would benefit immensely from this feature because it would boost safety in their work environment. This is because quick and clear communication ensures executives, managers, dispatch, and production staff can work together to get questions answered instantly. Fewer unanswered questions mean fewer safety risks taken on the line.
5. No onsite hardware/software installations to deal with that could shut down their operations. Time is of the essence. With VoIP, most maintenance and repairs are done remotely, saving downtime traditional lines can cause (i.e., reaching support, waiting for a technician to arrive, the time it takes for a technician to fix the problem, etc.). Along with time saved, offsite hardware and software also mean fewer complications.

Features of VoIP Phone Systems

VoIP phone systems come packed with a range of features designed to enhance business communications and streamline operations. Here are some of the key features that make VoIP an invaluable asset for any business:

• Auto Attendant: Create a virtual receptionist to greet callers and direct them to the appropriate department or individual, improving customer service and efficiency.
• Call Transfer: Seamlessly route and escalate calls to the right person or team, ensuring that customer inquiries are handled promptly.
• Call Queues: Manage high call volumes effectively by prioritizing customer calls and reducing wait times.
• Incoming Calls: Effectively manage incoming calls by routing them to the appropriate department or individual, enhancing call flows and improving business communication.
• Voicemail: Leave and receive voicemails with ease, ensuring that important messages are never missed.
• Business Continuity Features: Keep your phone services operational during outages, ensuring uninterrupted communication.
• Unified Communications: Support mobile workforces and hybrid-working environments with integrated communication tools.
• Advanced Features: Enhance collaboration with video conferencing, screen sharing, and other advanced communication tools.

These features not only improve the efficiency of your business communications but also provide a professional and reliable experience for your clients and customers.

Back it up With Supporting Data 

You need to support your convictions of value with data. Efficiently managing inbound calls can enhance customer experience by ensuring they are directed to the appropriate department promptly. Your clients/prospects will likely enjoy hearing you talk about how your VoIP solutions can solve their pain points, but they also want to know you can back it up. This support can come in a number of forms:

• Case studies
• VoIP statistics/research data
• Reviews and testimonials of success with your solution
• Actual numbers to show them cost/savings

Reviews and testimonials alone can impact a B2B business’s purchasing decision. According to Gartner, buyers regularly look to third-party reviews for guidance when making a purchasing decision.

The key here is to ensure you’re not just saying your VoIP solution can be a game-changer. You need to show the client that it has already displayed incredible results for similar businesses in the industry and, therefore, will be a valuable asset to their communication efforts.

Why Upgrade to VoIP?

Upgrading to VoIP phone service offers numerous benefits that can significantly enhance your business operations. Here are some compelling reasons to make the switch:

• Cost Savings: VoIP phone service is often more cost-effective than traditional landline phones, reducing your communication expenses.
• Flexibility: Make and receive calls from anywhere with an internet connection, providing the flexibility needed for remote and hybrid work environments.
• Scalability: Easily scale your VoIP phone service up or down to meet the changing needs of your growing business.
• Advanced Features: Enjoy a range of advanced features that enhance business communications, such as video conferencing, call forwarding, and unified messaging.
• Reliability: While VoIP phone service is generally reliable, it’s important to have a stable internet connection to avoid potential disruptions.

By upgrading to VoIP, businesses can enjoy a more efficient, flexible, and cost-effective communication solution that supports their growth and operational needs.

Choosing the Right VoIP Provider

Choosing the right VoIP provider is crucial for businesses looking to upgrade their communication systems. With so many options available, it can be overwhelming to decide which provider best suits your needs. Here are some key factors to consider when selecting a VoIP provider, ensuring you choose a service that offers reliability, security, and the features your business requires.

Factors to Consider When Selecting a VoIP Provider

When selecting a VoIP provider, there are several factors to consider:

1. Reliability and Uptime: Look for a provider with a proven track record of reliability and uptime. A reliable VoIP service ensures that your business communications are always available, even in the event of an outage. This is critical for maintaining seamless operations and customer satisfaction.
2. Security: Ensure that the provider has robust security measures in place to protect your business communications from cyber threats. Features like call encryption and network security are essential to safeguard sensitive information and maintain privacy.
3. Features and Functionality: Consider the features and functionality you need for your business. Look for a provider that offers a range of features, including call routing, voicemail, and conferencing. Advanced features like unified communications and integration with business apps can further enhance productivity.
4. Scalability: Choose a provider that can scale with your business. Look for a provider that offers flexible pricing plans and easy upgrades. This ensures that your VoIP phone system can grow with your business, accommodating new users and additional features as needed.
5. Customer Support: Look for a provider with excellent customer support. A good provider should offer 24/7 support, online resources, and a dedicated account manager. Reliable support can make a significant difference in resolving issues quickly and maintaining smooth operations.
6. Integration with Business Apps: Consider a provider that integrates with your existing business apps, such as CRM systems and productivity software. This integration can streamline workflows and improve overall efficiency.
7. Pricing: Compare pricing plans from different providers. Look for a provider that offers competitive pricing and flexible payment options. Ensure that the pricing structure aligns with your budget and provides good value for the features offered.

By carefully evaluating these factors, you can select a VoIP provider that meets your business communications needs and supports your growth.

Cloud-Based VoIP Solutions

Cloud-based VoIP solutions are becoming increasingly popular among businesses. These solutions offer a range of benefits, including scalability, flexibility, and cost savings, making them an attractive option for modern teams.

Benefits of Cloud-Based VoIP Phones for Modern Teams

Cloud-based VoIP phones offer a range of benefits for modern teams, including:

1. Scalability: Cloud-based VoIP phones can scale with your business, making it easy to add or remove users as needed. This flexibility is particularly beneficial for businesses experiencing growth or seasonal fluctuations in demand.
2. Flexibility: Cloud-based VoIP phones offer flexible pricing plans and easy upgrades, making it easy to customize your solution to meet your business needs. Whether you need to add new features or adjust your service plan, cloud-based solutions provide the adaptability required for dynamic business environments.
3. Cost Savings: Cloud-based VoIP phones can save your business money on hardware and maintenance costs. By eliminating the need for on-premise equipment and reducing the burden of ongoing maintenance, businesses can allocate resources more efficiently.
4. Increased Productivity: Cloud-based VoIP phones offer a range of features, including call routing and voicemail, that can increase productivity and efficiency. These features streamline communication processes, allowing teams to focus on their core tasks without unnecessary interruptions.
5. Improved Collaboration: Cloud-based VoIP phones offer features, such as conferencing and video calling, that can improve collaboration and communication among team members. Enhanced collaboration tools enable teams to work together more effectively, regardless of their physical location.

By considering these factors and benefits, businesses can make an informed decision when selecting a VoIP provider and implementing a cloud-based VoIP solution. This approach ensures that your business communications are efficient, scalable, and cost-effective, supporting your overall growth and success.

Enterprise-Grade Security and Reliability

When it comes to business communications, security and reliability are paramount. VoIP phone service providers offer enterprise-grade security and reliability features to ensure that your communications are secure and uninterrupted. Here are some of the key features:

• Call Encryption: Protect your calls from eavesdropping with advanced encryption technologies, ensuring that your conversations remain private and secure.
• Network Security: Safeguard your network from cyber threats and attacks with robust security measures.
• Redundancy: Ensure that your phone services remain operational during outages with redundant systems and failover mechanisms.
• Backup Systems: Maintain phone service continuity with backup power and internet connectivity solutions.
• Regular Maintenance: Keep your phone systems updated and maintained to prevent technical issues and ensure optimal performance.

These features provide peace of mind, knowing that your business communications are protected and reliable, even in the face of potential disruptions. By choosing a trusted VoIP service provider, you can ensure that your business remains connected and secure at all times.

Turn Your VoIP Selling Sales Expertise into Revenue Growth

Selling VoIP solutions to non-technical decision makers presents unique challenges. When prospects say “our desk phones work fine” or “we just use personal mobile phones,” you need more than product knowledge – you need comprehensive support and training to effectively communicate the value of modern business communications.

Success as a VoIP reseller starts with having the right partner to help you build your expertise and grow your business. Through SkySwitch University, resellers gain access to extensive onboarding, training, and ongoing support resources that help them clearly articulate the benefits of VoIP and overcome common objections.

Whether you’re new to VoIP sales or an experienced reseller looking to expand your portfolio, having the right wholesale partner can make all the difference in your ability to drive revenue. Schedule a demo today to learn how SkySwitch’s White-Label UCaaS Platform can help you build a thriving VoIP practice.