Folks in Austin, Texas know the El Arroyo restaurant for two things: great Mexican food and its iconic signage. In fact, the El Arroyo sign is a local landmark that has attracted plenty of attention and even has its own web page. With a history going back more than a decade – El Arroyo was opened in 1975 – the sign has built up some serious cultural and sentimental equity with Austinites over the years. So much so that the owners regularly receive offers from companies who want to rent out the sign and take advantage of its visibility and iconic status, according to this story in the Austin Business Journal.
With that kind of marketing brainpower behind the wheel, it’s no surprise that the sign is known for its witty puns, maxims and affirmations. Apparently the restaurant’s purveyors includes UCaaS experts as well, because the sign was captured with this nugget of wisdom: “Before calling me, ask yourself… is this textable”.
That universal truth applies far beyond restaurants in Austin, as business owners throughout the world are coming to know that SMS is a valuable part of their lead acquisition and customer engagement process. Business SMS brings the ability to integrate SMS communications with a businesses PBX and other communications systems. In the future, not having the ability to communicate with your customers and prospects using Business SMS will be the equivalent of not having company email or a company website today. At SkySwitch, we believe that Business SMS will soon equal the importance of the telephone and email as a critical communications channel between businesses and customers.