4 Reasons to Explore Opportunities in the VoIP Industry

Voice over IP, or VoIP, is one of the fastest growing industries in the world. The VoIP industry market will reach $118.86 billion by 2033. The technology’s massive popularity is propelled by companies recognizing the need to streamline customer and stakeholder communication to stay competitive and profitable. Taking advantage of the trends and becoming a VoIP reseller allows your business to reap the same benefits.

As a business owner in the IT or telecom sector, it only makes sense to keep your offerings up to date and relevant. Providing customers with the most innovative ways to communicate effectively and efficiently is the key to becoming highly competitive in this market. 

Find out how to identify the best VoIP reseller opportunities and offer the most advanced solutions to stand out from your competition as the VoIP industry continues to grow.

What Is VoIP and Its Significance in the VoIP Industry? 

VoIP is a technology that eliminates the need for analog phone lines by leveraging a broadband internet connection. Businesses may use traditional phones with an analog telephone adapter (ATA) that converts analog signals to digital ones or a telephone explicitly designed for VoIP connections. It enables computer-to-computer calls using a laptop, tablet, or desktop’s audio and video capabilities. In other words, switching to VoIP doesn’t require buying additional, expensive equipment, only a reliable internet connection.

How VoIP Benefits Businesses

Communication technology resellers are inherently customer-first businesses. They know exactly what customers need to make their own businesses succeed and be able to provide the right services and capabilities. A proactive approach involves understanding these needs even before your clients realize they need new options.

Before you start examining how VoIP can grow your business—and what you need to do to have an efficient VoIP-based growth strategy—it’s important to know what it can do for them.

Consider these value propositions:

• Business Growth on a Single Site: As your clients’ businesses expand, they will need more “phone lines” in their office space. VoIP digital systems are easy to increase, as new staff can quickly receive their own credentials and portals. It doesn’t require the physical hardware and lengthy installation of conventional phone lines.
• Business Growth Across Multiple Sites: Coordinating growth across multiple offices can be even more complex with conventional systems. Thanks to the VoIP industry, your clients can easily add new lines, mark which employees are using each credential (as well as where they’re located), and digitally organize the system.
• Facilitates Hybrid and Remote Work: VoIP systems can be logged onto from anywhere secure—as long as an employee has the right audio and video capabilities. They can work from home or in the office. As a result, businesses can more easily offer hybrid and remote work environments without affecting service quality or productivity.
• Easier Staff Onboarding and Offboarding: Online VoIP systems also make it easier to onboard new employees. Their dashboard can be remotely activated, and they can get a digital ID. It’s also easy to remove access and reassign VoIP credentials to a new staff member during offboarding.
• Clearer Communication Records: If your clients have disconnected communication systems, it’s hard to know where information is located. Many systems can’t easily record phone calls and tie the records to projects or customer accounts. VoIP systems can record calls, attach them to specific project or customer records, and even convert the calls to text files for easy analysis.
• More Customer Insights: Your clients can develop more robust and comprehensive customer account records. Phone calls can reveal details about future business plans, and account managers can use the information to stay on top of their needs. 
• More Cost-Effective Communications (Especially as Part of UCaaS): VoIP provides clearer, easier, and more efficient communication. It integrates with a total UCaaS suite of products so your clients’ teams can communicate across multiple channels without information gaps or delays.

Which of these aligns best with your target market’s needs? Depending on who you serve, your clients might prioritize seamless customer service and digitizing all forms of communication, or they might need scalability for growing to new office spaces. By understanding their needs and potential gains, you can choose the right VoIP industry partner and market it the right way. 

Once you know how your clients can benefit from VoIP, you can more closely examine reasons to explore these opportunities and how your own business benefits from it.

Reason 1. Benefit Your Brand by Offering VoIP to Your Clients

As a business owner, you likely have a loyal customer base. However, there can be limits to how much you can grow in your niche. Mitigating risk and diversifying your business offerings is the best way to ensure your company’s future growth and ongoing success. You earn respect and credibility in your industry by providing high-quality services. 

The most reliable service offerings to consider are in high demand—just like the VoIP industry. Choose options with consistent growth and a positive future outlook. VoIP fits both criteria. It provides numerous opportunities for your brand to benefit while increasing your value to your customers.

There are several reasons why you should explore opportunities in the VoIP industry, and they fall into three main buckets:

• Make your business stronger
• Provide what your existing clients demand so you can retain them as clients 
• Establish your reselling company as an innovative provider to win over new customers

Examine each reason in more depth so you can select the right VoIP opportunities for your business: 

Reason 2. Make Your Business Stronger

VoIP should ultimately serve your business needs, not just those of your clients. Take a closer look at how adding VoIP to your full line of services can diversify your revenue streams and help you gain new customers without investing in new hardware or having expensive upfront costs.

Build a New, Recurring Revenue Stream

Offering VoIP services to your clients ensures that you have a predictable, recurring revenue stream. Regular income gives you a buffer for the variability in sales with other products or services. You can expand your offerings to your existing customers and grow your customer base while benefiting from the monthly service fees that you set. 

Increase Your Business Efficiency

One of the most exciting advantages of becoming a white-label VoIP reseller is that it requires little initial cash outlay. There’s no need for substantial capital investment in new infrastructure and no need to build a department of specialized and highly paid technologists to support it. The best partners offer top-tier support and rapid onboarding so you can start making more money. 

The potential efficiencies go even deeper. Now that you’re offering an additional business-critical service, you can upsell to your existing clients instead of just looking for new prospective clients. By onboarding your existing clients deeper into your suite of services, you become a more entrenched and vital supplier in their business. This reduces turnover, especially if you can anticipate your clients’ needs regarding VoIP services before they do.

The more valuable you are to customers, the better your competitive advantage. Offering your customers access to convenient and reliable VoIP and UCaaS with best-in-class support widens the gap between the ordinary reseller and you. Moving ahead and remaining at the forefront of the competition ensures continued growth and success.

Don’t forget that your company takes advantage of all the same benefits your clients get from an integrated VoIP service platform. It allows you to optimize your business processes and scale your operations efficiently. You can make sales, provision services, manage customers, and invoice clients on one convenient dashboard.

Reason 3. Build Your Business the Way You Want

Adding new services and revenue streams to your business can be overwhelming. It changes the structure of how you operate, and depending on the tech partners you choose, it can even feel like you’re giving up control of your business. 

With the right VoIP partner, you don’t have to surrender any control or autonomy. You can continue to operate your business exactly the way you want. Select a VoIP reselling partner who provides the digital resources and technical support but continues to give you total control over pricing, marketing, service packages, and day-to-day customer contact. The VoIP industry allows you to invest in white-label services so you can retain that control and provide exactly the right options to your clients. 

Determine the Right Pricing Structures for You and Your Clients

As a business owner, you understand your region and clients. You know the demand for services and the availability of alternative sources. Look for a white-label VoIP provider with reasonable and flexible features and pricing structures so that you can tailor your offerings to your clientele. When you have the freedom to set your pricing structure, it gives you the power to increase your profits while improving your brand value to your clients.

Deepen Customer Loyalty With Best-in-Class Service

The demand for VoIP has skyrocketed in the past few years and shows no signs of slowing. Businesses across the globe have recognized that it’s a wise investment. VoIP is more easily scalable than traditional phone lines and enables businesses to access the latest features of cloud communication technology. When your clients need this service, they would choose your business, a company they already trust, before going to an unfamiliar provider. 

By partnering with a provider who offers premier customer service, you deepen your customers’ appreciation of and loyalty to your brand. You can provide more than essential support. Instead, your customers receive a high-quality inbound and outbound communications experience that leverages SMS, text-to-speech, chat, chatbots, social integration, and real-time call data.

Reason 4. Position Your Brand as an Innovator

There’s no better way to quickly advance to the cutting edge of technology than to leverage white-label cloud communications opportunities. White labeling allows you to offer services, expertise, support, and infrastructure already in place under your brand name. When you choose the right VoIP industry partner that continues to add the latest features, heeds emerging trends, and leverages leading technology, your brand is recognized as an innovator. 

Build up your business with VoIP and UCaaS services now so you can start to widen your business’s reach as a VoIP service provider. Offering VoIP while the market is steadily growing allows you to:

• Retain clients who might have otherwise felt forced to move to a new provider
• Offer a broad array of solutions to prospective clients who aren’t sure what they need
• Answer questions about VoIP to businesses in your target market who need a guide into this space
• Become a more competitive and cutting-edge services provider so you stand out in front of other resellers that are slow to adopt changing technologies
• Branch out to new target markets, including businesses that need solutions for remote and hybrid work

Leverage VoIP Reseller Opportunities to Propel You and Your Clients to New Levels of Success

The most critical and valuable opportunity is securing a platform provider that makes your job as an entrepreneur easier. By partnering with a reliable provider in the VoIP industry, you gain a team of experts available at your fingertips. When your customers have a question or problem, they can call upon your partner’s knowledge of your technology and services.

Choosing a VoIP provider you can trust will give you a range of cutting-edge tools at an affordable cost, resulting in time and cost savings. You can focus on other important matters when you have a VoIP reseller partner working for you, including growing your business and providing premium customer service for your existing customers. Look for white-label VoIP reselling opportunities to continually optimize your services and offerings to be what you and your clients are looking for.Using a white-label VoIP provider allows you to market your VoIP services directly to existing and new customers. This is your opportunity to offer VoIP solutions under your brand’s name, increase your recurring revenue, and offer your customers a next-generation communication solution. By joining forces with SkySwitch, you can access attractive commissions and gain direct control of your customer relationships. Get started today.