5 Success Strategies for UCaaS Resellers You May Not Have Considered


In today’s ultra-competitive market, business leaders are actively looking for simple, straightforward workplace solutions that help keep their companies at least one step ahead of the competition. With live chat, video conferencing, and automated messaging services dominating the workplace, many companies are relying on multiple forms of digital communication to keep up with evolving expectations. Far too often, their initial approach is not all that efficient or cost-effective. What does that mean for UCaaS resellers?

As frustrations mount, there has been a dramatic increase in the number of companies switching to platforms offering unified communications as a service (UCaaS). There’s also been a sharp rise in the number of managed service providers, IT consulting firms, and similar providers branding and reselling UCaaS platforms. 

Whether you’ve been in business for years or you’re just getting your brand off the ground, you’ve likely wondered if  white-label UCaaS might be the best bet for your company. Before you decide, consider some of the advantages as well as the following five strategies for success as a UCaaS reseller.  

What Advantages Do White-Label Platforms Offer UCaaS Resellers?

As businesses look for more reliable, cost-effective methods of keeping their workforce connected, UCaaS is in high demand. But developing a comprehensive platform that gives prospective customers the solutions they need and the level of service they demand requires a significant investment of time and resources. 

When you’re building a platform from the ground up, it could take years to see a return on your investment. In contrast, when you partner with a white-label provider and become a reseller, the work is done for you. With the right partner, you’ll have everything you need to get your services to market with minimal overhead costs in as little as 30 days. You’ll also have the advantage of knowing you have the support of an experienced, knowledgeable team in your corner.

In a true UCaaS reseller relationship, you retain full control over every aspect of your digital services, including the prices. Clients logging into your UCaaS platform see your company name, your contact information, and your logo. Look for a platform that offers white-label templates that are easy to navigate, completely customizable, and able to be changed at any time with little effort. 

Related: Promotional Ideas to Sell Cloud Communications During Times of Uncertainty – SkySwitch

What Can I Do to Ensure Success as a UCaaS Reseller?

One of the best (and easiest) ways to swing the odds of success in your favor as a UCaaS reseller is to partner with a knowledgeable, experienced service provider that gives you everything you need to serve the clients that support your business. 

Of course, you’ll want to choose carefully. Every client subscribing to your service is unique, and their needs may change over time. To help nurture and protect the relationships you work so hard to establish and maintain, the provider you choose should have the ability to adapt as the market evolves. 

After you choose a provider with the features, resources, and versatility you need, several other strategies will go a long way toward ensuring continued success. 

#1. Know Your Target Audience

Although many successful resellers focus their sales and marketing efforts on a wide range of businesses, many find it far more beneficial to fine-tune their approach. When you have a good working knowledge of the industry-specific needs and pain points of niche customers, it’s much easier to convey the benefits of choosing your UCaaS platform over the competition. Plus, you’ll find it much easier to highlight specific features and benefits of your various services and overcome objections. 

For your current customers, make sure you have a good idea of what each one needs before approaching them with your new services. When you’re ready to expand your reach to clients outside your current area of expertise, learn what you can about those prospective customers and keep your message focused, clear, and precise. 

Then, keep asking questions. Your attention to detail will not go unnoticed, particularly with business professionals looking for features like global accessibility, information security, or industry-specific compliance.  

#2. Discuss Specific Features and Benefits

Most buyers won’t commit to a product or service unless they feel the benefits fulfill an unmet need. As you speak with decision-makers about onboarding with your UCaaS platform, it’s easy to get into the habit of focusing on the entire list of features that might set you apart from the competition. 

That’s not always problematic, but it could be. Instead, since you’ve done your homework on your target audience as just mentioned, highlight the benefits of specific features that may be of interest to that person and go deeper. 

Rather than simply using “reliability” as a buzzword, explain how your geo-redundant architecture keeps communication flowing or highlight some of the advantages of having a system that can redirect calls to another location if the power (or internet) goes out. The details you provide could help ease any apprehension a customer might have about switching to a cloud-based system.  

#3. Avoid Getting Locked In

As a UCaaS reseller, your business is ultimately responsible for every aspect of the customer experience. The one thing you won’t need to worry about is maintaining the infrastructure. What about pricing? While there are numerous companies offering white-label platforms ripe for rebranding, there are several types of reseller programs. 

In some reseller situations, the platform provider sets the prices for various bundles. Without the flexibility to scale prices, it’s far more difficult to stay competitive or ensure profitability. You don’t want to get locked into sketchy agreements or long-term contracts that could undermine your reputation, profit margins, business goals, or future earning potential. Instead, choose a provider that gives you the flexibility to create pricing tiers, offer exceptional value to your customers, and generate revenue on your terms.

#4. Take Advantage of Educational Opportunities and Reseller Support

It’s in the best interest of any white-label provider to support the ongoing success of their retail partners. But having top-tier technology at your fingertips won’t help you succeed in business if you’re not able to provide the level of support your clients expect. 

Although most providers claim to offer UCaaS reseller support, many fall short of partner expectations. The best white-label UCaaS platform providers offer comprehensive platform training, billing service training, learning management systems, informative videos, and more. Although UCaaS platforms are remarkably user-friendly, your customers will rave about your commitment to providing exemplary service when you also have access to 24/7 reseller support.

#5. Don’t Shy Away from Talking About Security

Many businesses in your community will benefit from a streamlined communication system, a digital platform scaled to support remote and hybrid work. Although numerous business owners are feeling the strain of trying to get by using separate services for calls, video conferencing, messaging services, and file sharing, there’s still a lot of hesitancy to switch to an all-in-one provider because of concerns about overall security. 

They want (and need) assurances that their calls are private, documents are protected, and sensitive information is stored safely. For UCaaS resellers, transparency goes a long way in ensuring consumer confidence. Don’t shy away from discussing data encryption, security protocols, and the level of security customers get doing business with your brand.

Could Reselling UCaaS Enhance the Profitability of Your Business?

Partnering with a fully managed UCaaS platform empowers resellers in multiple tech industries to increase their profits by providing the services today’s business owners need for phone services, video collaboration, call center services, file sharing, and more. 

Whether you’re interested in expanding on your brand or building a business from square one, reselling  white-label UCaaS can be far more profitable than you might expect. The features and benefits of unified communication as a service practically sell themselves. Currently, the market growth rate for UCaaS stands at nearly 19% per year. Market analysts predict the industry will generate $87.2 billion by 2031.

Those numbers suggest that tech companies not moving forward with unified communication risk falling behind. What’s driving those projections? The rapidly evolving enterprise communication sector, consumer expectations, and the number of companies looking for reliable services that help reduce overhead costs and maximize productivity. 

Of course, you’re sure to find numerous companies offering white-label UCaaS platforms, but not every platform makes it easy to maximize the return on your investment.

Related: Partnering with the Best Provider for Selling UCaaS – SkySwitch

Find the Best White-Label UCaaS Platform for Your Brand  

With the work-from-anywhere movement in full swing and a rapidly increasing number of companies interested in cost-effective communication solutions, there’s no better time to offer UCaaS to your customers. 

With SkySwitch, you’ll get all the benefits of a premium white-label business model. You’ll also have access to real-time support, hundreds of app and system integrations, and a UCaaS platform you can deploy and learn in as little as 30 days. To see what a fully-managed brandable platform could do for you and those who rely on your services, visit SkySwitch to schedule a demo