Agility may seem like a buzzword that appeared overnight to describe the ability of a business to handle challenging events. In reality, successful businesses across all industries have always shown dexterity in the face of change. In the modern business world, companies must adapt at the pace of technology, and achieving this requires seamless communication across all channels, whether in a central office or in spread-out, far-flung locations.
Of course, communication is the lifeblood of any business. Telecommunications describes how businesses share information through voice, data, video, and other channels, and Unified Communications as a Service (UCaaS) provides businesses with a cloud-based communications solution that combines multiple technologies without the need for new infrastructure. With a projected CAGR of 10.2%, the global UCaaS market is expected to reach a value of $44.7 billion by 2030.
Telecom resellers using a modern white-label UCaaS platform have the opportunity to provide their clients with the essential services necessary to compete in the modern business world. Indeed, UCaaS provides businesses with a scalable, cloud-based communications system that works at the speed of modern technology. As a telecom reseller, you can take control of your business and build brand loyalty by providing your clients with the following five benefits.
1. Customization Aligned with Your Clients’ Needs
As a UCaaS reseller, you retain full control over the aspects of your digital services, including marketing and customer support. With this level of control, you can offer your services in relation to the needs of your clients. To satisfy your clients’ varied needs, you could customize your services with some or all of the following features:
- SIP Trunking
- Business SMS
- Microsoft Teams Integration
- QoS Monitoring
Customers who are new to hybrid and remote work may need more information and personalized onboarding support to assess their needs and get full utility from the services at their disposal.
By reaching out to businesses to clarify the capabilities that will best fit their needs, telecom resellers can improve the customer experience and prevent disappointment due to a lack of knowledge about products and services. When you partner with a white-label UCaaS solution, there are countless ways to meet the needs and pain points of all your clients.
2. Pricing Control and Personalized Bundles
Businesses need cost-effective solutions that align with their workflow and budget. Small businesses don’t have the same requirements or resources as larger companies, and all businesses must follow industry-specific regulations. Avoid the one-size-fits-all solutions and look for a white-label UCaaS partner that gives your reseller business options. Partnering with a reputable provider lets you maintain full control over pricing and how you package your services.
You may choose to create bundles targeted at small businesses that feature affordable start-up costs and scalability to add or remove users as needed. Other bundles can include industry-targeted discounts or extra account management and support services at a higher price point. By creating bundles that meet the specific needs of your customers, you can onboard more clients and improve customer loyalty.
3. Targeted Information for Specific Audiences
Developing a niche can help your telecom reseller business specialize in certain industries and stand out as an expert in your field. Begin by choosing your target audience. For example, you could target small businesses or large corporations across a variety of industries, or you can select specific industries to serve, such as healthcare or finance.
Once you’ve chosen your niche, update your website to provide valuable information to your customer base. Create specific landing pages for different audience sectors that highlight how telecom services will meet their needs. For instance, a healthcare client may want to focus on virtual fax and business SMS features to share important documents and keep in touch with patients. A finance client, on the other hand, may be more interested in video conferencing for meetings and collaboration purposes.
By addressing industry-specific pain points, you can share details about the unique benefits potential customers can gain from your services. This readily available information will give companies the ability to assess their needs and choose you as their provider.
4. Transparent Information about Security Best Practices
As the volume of data generated by businesses across all industries continues to grow, security remains a top concern. Identity sprawl, data privacy, and cloud security are among the top 10 data security risks for businesses in 2023. Business owners investing in new tools and services need reassurance upfront about how they can protect sensitive data.
An all-in-one communications provider presents increased security concerns related to widespread data breaches and the potential for stolen personally identifiable information. To ease customer concerns, share information about how the products you offer prioritize data security and align with industry-specific compliance regulations. Inform your clients about how businesses can improve their security with cloud-based communication and sharing.
The right telecom partner will take care of backend security measures with regular updates, giving you confidence that the services you provide your clients are protecting their business assets. Choose a UCaaS platform with tools that meet compliance regulations for specific industries, and supply your customers with additional information about cybersecurity best practices through blog posts and social media.
5. Assistance for Meeting Modern Business Demands
Remote and hybrid work models are here to stay. Forty-four percent of U.S. employees prefer a hybrid work model, and 74% of companies either use or plan to implement a hybrid model to meet employee demands. UCaaS is ideal for supporting the connectivity needs of businesses with remote employees. By providing clients with solutions that can be accessed from anywhere and on practically any device, you can help them meet the demands of modern business.
Robust and versatile telecom solutions with an established UCaaS platform provide businesses with the ability to increase the productivity of remote employees and maintain high levels of data security. When you provide your clients with well-integrated solutions that are reliable and secure, you enable them to better accommodate and meet their communication goals.
Establish Your Brand with Stand-Out Services in the Growing UCaaS Industry
The services you provide your clients impact how they experience a UCaaS platform. By offering specialized services and interactive communication, you can better meet the needs of your customers and grow both your reputation and your business. With SkySwitch, you get the benefits of a premium white-label business model with hundreds of app and system integrations—not to mention access to real-time support. This enables you to offer your clients the most up-to-date technology and the ability to pass on your knowledge in a way that continually improves the user experience. Get started today to learn more about how you can diversify your service offerings to include UCaaS.