Keys to VoIP Reseller Profitability

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VoIP resellers benefit from selling another company’s established voice solutions under their own company name. This allows resellers to offer the cutting-edge technology and communication solutions their customers need with little overhead, development, or maintenance required.

With the right solution and wholesale partner, your customers can benefit from:

  • Having an effective solution for remote/hybrid transitions, which affects every 1 in 3 employees.
  • Cost savings of up to 50% on communication.
  • A 59% boost in productivity by switching communication to the cloud.

In turn, this means you can profit and benefit from VoIP by having the solution your customers need to scale their business. Let’s take a look at some of the things a reseller needs to make sure they’re a profitable VoIP reseller.

Full Onboarding if You’re New to Reselling

The biggest downfall in any industry and business is not having access to proper onboarding. After all, how can you possibly maximize your potential without an introduction to all the ins and outs? Sarah Wetzel, Director of Human Resources at engage-BDR, once said, “I truly believe that onboarding is an art… To lose the energy of a new hire through poor onboarding is an opportunity lost.”

The same could be said about VoIP resellers. If your first experience with VoIP reselling is through poorly executed onboarding, the chances of maximizing your profitability are much lower. On the other hand, thorough onboarding can ensure you’re fully aware of what VoIP has to offer, what it means for you and your customers, how it can level up your scalability, and how you can support your clients as they navigate VoIP for the first time.

So, if you are new to reselling the first key to profitability is to get your VoIP solution from a wholesale partner that has a quick time-to-market with a complete onboarding process. This allows you to deploy your VoIP solution without the risk of not  understanding what you have to offer. 

RELATED: How to Become a VoIP Service Provider

Minimal Startup Fees

Startup fees are what often make it or break it for new businesses. In fact, it’s one of the main reasons businesses fail in the first few years — 20% in the first year and nearly 50% within five years.

While becoming a VoIP reseller doesn’t necessarily mean you’re a new business, it is a new opportunity that could stall your success if you run into more than you can handle in startup fees. No matter what other solutions your reseller company offers, high startup costs for each new solution could tap into your overall profits and impact your ROI. 

So, to optimize your profitability in 2022, you’ll need a VoIP reseller platform that can scale your business while requiring minimal startup fees. 

A Fast And Automated Quote-to-Cash Model

Another important factor that will impact your profitability in 2022 is the quote-to-cash model. A quote-to-cash model covers everything from the quote you give customers for your VoIP solutions to the collection of payment. While models vary from business to business, the most common features include pricing, quoting, configuration, contract and revenue management, and invoicing. 

According to NetSuite, the most significant benefits of a quote-to-cash process are: 

  • Increased revenue
  • Improved cash flow
  • Greater overall efficiency 

Add in a model that is fast and automated, and you optimize your profitability immediately. Technology has advanced substantially over the years, particularly in automation, replacing manual tasks that are tedious and repetitive. So, while the cash-to-quote model can be implemented manually, research shows that automation can reduce time wasted on repetitive work by 70%, eliminate human error by 66%, and make processes more efficient by 36%.

The Ability to Purchase Devices

It’s also important to have the ability to purchase devices (like phones) from your wholesale partner —  at a discount, so you can build your margin. Since being tested in 2020, communication has become a vital component to any business’s profitability in 2022. Your key to profitability includes having access to devices that will make all the difference to your customer’s ability to make internal and external communications as effective and efficient as possible. 

The most important benefits of this include:

  • Saving on costs
  • Minimizing time wasted 
  • Streamlining and speeding up your processes
  • Reliable access to devices whenever you need them

A reseller platform that offers you an all-in-one experience will allow you to spend less time searching for everything you need and more time scaling your business.

A Team of Experts to Back You

Customer support is essential to your success. While onboarding will make all the difference in preparing you for the road ahead, customer support will be the saving grace that keeps your operations running smoothly when you run into unexpected road bumps or have questions. 

For this reason, you’ll need a wholesale partner that puts you first and offers support. Any bump in the road could stall your profitability. The right reseller platform will ensure that won’t be an issue for you. 

What should you look for in your reseller platform customer support team? To name a few helpful qualities, you should have access to  a team of experts that:

  • Specialize in VoIP and, therefore, can quickly help you resolve any potential issues
  • Value your time
  • Provide you with knowledgeable insight and resources
  • Are readily available to assist you 

RELATED: 7 Tips for Choosing the Right Wholesale VoIP Provider

The Right Reseller Platform

The right reseller platform is arguably the most important key to VoIP reseller profitability — it can make all the difference. Not only do you need the ultimate white-label UCaaS platform to scale your business, but you need continued reseller support from experts that are available every step of the way.

You need a reseller platform that makes you more efficient and productive and offers reseller support. In addition, you need a wholesale provider with industry-leading platform reliability, rapid support, and a proven and fast route to reseller success. With the right partner, VoIP resellers can achieve substantial margins.

Get Started Today with the Ultimate Reseller Platform

There may be several VoIP reseller platform solutions to choose from, but none compare to SkySwitch and our dedication to your success. Not only do we offer resellers all the features they need to boost profitability — including quick time-to-market with a full onboarding process, minimal startup fees, a fast and automated quote-to-cash model, and the ability to purchase devices — but we go a step further by offering:

  • Hundreds of system and app integrations
  • Platform uptime as high as 99.999%
  • Around-the-clock support
  • SkySwitch University (onboarding, training, support, and a dedicated team of specialists to help you through every step of the way)
  • The SkySwitch Store (access to hundreds of devices for purchase)

Reach out to our team at SkySwitch to schedule a demo and learn more about how your reseller business can start profiting in 2022 and the years to come.