Reseller Education for the SkySwitch Next Generation Communication Platform Leaps Forward with LiquidSMARTS


SkySwitch and LiquidSMARTS form a strategic partnership to provide product sales training with the benefit of micro-learning and electronic distribution.

TAMPA, FL, August 21, 2018  — Communication, telecom, IT service provider companies have little time to engage in product related learning, much less sales skills development. In partnership with LiquidSMARTS, SkySwitch is enabling resellers with the tools and techniques needed to increase sales and market share in this area.

Delivering effective marketing and sales training to a reseller network is difficult. Most organizations use annual conferences and webinar tools to educate the market about new products, services, features, and solutions. “There is a better way. By using the latest training platforms and a micro-learning approach, resellers can get “just the facts” and “here’s how to sell it” combined in a bite-sized lesson. That way best practices are spread around, and everyone can benefit,” said Gunter Wessels, Practice General Managers of LiquidSMARTS.

“Our platform delivers tremendous value to our resellers’ clients, and we are always adding new capabilities and with strong differentiation for our resellers. But we have to show them what’s in it for them quickly, and effectively. That’s why we are going down this pathway with our training. We are building custom lessons, and custom product training that shows our resellers how to accelerate the growth of their businesses today,” said Eric Hernaez, Founder of SkySwitch.

“We see our resellers as family. And we want to give them the very best tools and capabilities available, so that they can succeed. That’s why we are investing in the Vectors conference in Nashville, and launching this service there. October is going to be a very good month for all of us, and partnerships like this one with LiquidSMARTS have been our heritage; we invest in our resellers,” said Jayson Jones, VP of Business Development at SkySwitch.

“We bring the best of performance-based training in sales and marketing to our clients, in bite-sized pieces. If the resellers have got 3-5 minutes, we will show them the best practices in selling the SkySwitch portfolio of solutions,” said Jennifer Bravo, CEO of LiquidSMARTS.

“We are excited about the partnership with LiquidSMARTS. They’re committed and aligned with us, and share our goals. We look forward to the realizing the positive impact that this partnership will deliver,” added Hernaez.

Communication, telecom, IT service providers interested in learning more about the SkySwitch platform and solutions are encouraged to contact SkySwitch at Those interested in the best practices approach to data-driven training and development are encouraged to contact LiquidSMARTS at The company website provides an overview and a free monograph on the approach and case study examples. 

About LiquidSMARTS 

LiquidSMARTS, a Global Sales Training Company, has focused their practice discipline to target soft skill-oriented learning which is crucial to increasing any organizations’ sales volume. Comprehensive assessments and learning tools, including the “Forever Royalty Free Sales Process”, DealSMARTS, can be implemented within any company to increase revenue. Their innovative, micro-learning platform, OnTheGoSMARTS, is composed of diverse training materials with convenient access which compliments their full service approach to sales development and organizational success. Follow LiquidSMARTS on LinkedIn, Facebook, Twitter, & Instagram. 

Visit LiquidSMARTS at 

About SkySwitch 

SkySwitch is a US-based, next-generation communications platform provider. SkySwitch delivers a comprehensive white label communication service and back office support to our resellers. This enables our resellers – communication, telecom, IT service providers – to offer a branded, cloud-based, Hosted PBX Service and unified communications and collaboration services (UCCaaS) to their subscribers without the requirement to invest in or manage the platform from which the service is offered. The SkySwitch platform includes not only the infrastructure to deliver feature rich voice, video, text and fax communications, but also all operational and business support systems necessary for a reseller to experience rapid growth and profitability. This includes billing, carrier services, DID porting services, and regulatory compliance.