Unite and conquer—that was the motto for Vectors 2018. This year’s annual conference was highly anticipated with the attendee and sponsor count totaling three times the amount in previous years, and the conference venue being bigger and better than ever. However, a good event is more than just the numbers—it’s all about how valuable the content is behind it. Based on attendee response, Vectors 2018 fully delivered on that front.
Mike Reynolds of Level 1 Telecom said, “Vectors 2018 was an amazing experience for me. The networking was great, and I learned a lot from the educational sessions. Undoubtedly the most valuable industry event that I have attended in a long while.”
Since 2014, we’ve held the Vectors conference annually with the goal of empowering telecom resellers with the information and resources they need to become innovative industry leaders.
This year’s conference was packed with over 30 informative, exciting events for attendees to experience—all of which covered hot-button topics and technology trends that all resellers need to know. Some notable topics included the potential of business SMS, the power of human collaboration, making the most of auto attendants, successful quoting and how to execute a structured digital marketing program.
Along with the technical breakout sessions, sales training and marketing discussions was a keynote speech that addressed a concern shared by every white label reseller: How to sell more effectively. Dr. Wessels of LiquidSMARTS brought to the table practical and actionable techniques that all resellers could use to sell more and to ignite their current sales process.
In addition to the educational sessions, our team made some big announcements, laying out a roadmap of where the UCaaS industry is going, and what we’re doing at SkySwitch to keep white label resellers competitive in the world of cloud technology. Industry statistics have projected the UCaaS and collaboration markets to reach 4.45 billion dollars in new growth by 2021, making it clear that now is the time to leverage cloud technology and capture the market share. To that end, we announced a new affiliation with Cloud Voice Alliance, an industry-peer association that assists resellers by providing one central hub where members can share best practices, resources, marketing collateral and more.
And of course, when you work hard, you should play hard too. The welcome reception was an evening filled with socializing over complimentary drinks, appetizers and carving stations. The camaraderie carried on as attendees participated in interactive games for prizes and made valuable, new connections.
SkySwitch has shown a strong growth trajectory year over year, beginning with eight resellers during its inception in 2014 to now over 300. We’re looking forward to another year of tremendous growth, upholding our commitment to our resellers by providing the best in industry-leading innovation and support.