3 Big Trends You Need to Know if You’re in the Telecom Industry

Anyone that works in the telecommunications industry can attest to how fast-paced it is. The technology is constantly evolving, which means that you need to be prepared to respond to those industry trends that are hot on the radar. If you stay ahead of the curve, you’ll be ready to make the right decisions to stay competitive and achieve your company’s goals.

1. The Rise of Remote Working

With the technology we have available, remote working is becoming much more common, and that means more meetings are taking place virtually instead of face-to-face. In fact, studies have reported that nearly 3 out of every 4 employees work for a company that offers flexible working. 32% of respondents in the same study said that they regularly work remotely, and 79% said they work with at least one person who isn’t based in the same office as them. The ability to work remotely has been shown to increase productivity and is becoming a perk many companies offer to remain competitive.

The modern employee is mobile. While it has its benefits to business operations, employers are looking for a solution to the collaborative challenges that often arise with remote work. Telecom resellers will stay relevant in the industry by offering collaborative solutions, like huddle rooms and web conferencing, that empower employees and help their bottom line.

2. Workplace Mobilization

As we mentioned, modern employees are mobile—which means they are using their mobile devices to perform business duties. BYOD (bring your own device) is a popular trend that companies are embracing. Employees don’t want to lug around a personal cell phone and a work cell phone. Not to mention, it’s a cost-effective solution for the employer. So, what’s the problem, and how do you swoop in with a solution you can provide?

Well, while it’s more convenient for an employee to conduct business on their personal phones, communication can end up being very difficult to manage. (Is that a call from their child’s teacher, or is it from an important sales lead?) Not to mention, calls, texts and outgoing voicemail messages from a personal phone can lack professionalism, putting a damper on a company’s brand image.
As a telecom reseller, you can offer business SMS and integrated mobile applications, like ReachUC, to alleviate these common pain points that businesses experience.

3. SMS Automation for SMB Businesses

Soon enough, not having a textable business phone number will be akin to not having a company website or email. Consumers are expecting the convenience of text messaging as a mode of easy communication, and businesses are quickly adapting. As a reseller, you want to be offering the most innovative solutions out there, which is why you should be offering SMS automation services.

With our business SMS application suite, you can offer an SMS keyword responder bot to your customers. Having the ability to send automatic responses to frequently asked questions is a huge plus for businesses—think of it as a digital receptionist. Businesses can assign automatic replies that are triggered by a group of keywords. For example, a professional, on-brand response about hours of operation can be immediately sent out based on the chosen keywords “hours” and “when are you open”.

Being able to speak to customers with such personal immediacy is a huge advantage for your end user—and offering that valuable solution is an opportunity you don’t want to miss out on.