Voice over IP Reseller Basics
Voice over IP, or VoIP, is popular amongst businesses that are looking to modernize the way they communicate with their customers. In fact, the VoIP market surpassed the 30 billion dollar mark in 2020 and is expected to grow another 15% from 2021 to 2027. Due to this high demand in the telecom industry, it could be challenging to become a differentiated VoIP reseller.
The Federal Communications Commission defines VoIP as “a technology that allows you to make voice calls using a broadband Internet connection instead of a regular (or analog) phone line. The best VoIP providers operate in the cloud. This category is known as Unified Communications as a Service (UCaaS) and allows calls to anyone who has a telephone number – including local, long-distance, mobile and international numbers.
The best UCaaS providers offer software known as a softphone. With a softphone installed, your services work over your computer, as well as connecting to a VoIP enabled deskphone or through a traditional phone connected to a VoIP adapter.
VoIPBenefits For Your Clients
To become a successful VoIP reseller, you can make your sales pitch more effective by including these benefits:
Improved Audio Clarity
VoIP offers superior voice quality compared to legacy telecommunication services offered by legacy carriers. Call audio is crisp and uninterrupted as long as you have a fast and stable Internet connection.
Better Accessibility and Productivity
A VoIP system allows your clients’ employees to work and make phone calls from anywhere they have an Internet connection. This provides greater flexibility to distributed teams. They can also forward calls to other numbers when they cannot receive them on their smartphone, laptop or computer.
VoIP systems can also connect remote workers to corporate phone systems, so your customers’ employees can access their business numbers when they work from home. As a result, workers can be more productive, and your call-related expenses decrease.
Infrastructure and hardware required for VoIP can be less expensive than those necessary for traditional telephone services. In addition, if you are a Voice over IP reseller and you join a reputable wholesale VoIP partner, the savings on setup can be substantial.
More Ability to Scale
If a client’s business grows, they won’t need to buy expensive phone systems continuously. They can simply add more lines using your VoIP reseller services to keep up with the increased demand.
All of these benefits are a good reason for your customers to migrate their telecommunications to VoIP. Knowing how to position these advantages correctly will help you stand out as a VoIP reseller.
Related: BCM One and SkySwitch Reseller Q & A
Become a Competitive VoIP Reseller in 6 Steps
As a competitive VoIP reseller, you will be able to provide better communications for your customers. With VoIP, you will also be able to reap benefits through stable monthly recurring revenues (MRR).
Become a VoIP reseller by following these steps:
Step 1: Understand VoIP Basics
Although you don’t need to be a telecom professional to resell VoIP, you will be able to package and offer your services better if you understand networking and other technologies well enough to convey their value to customers.
Step 2: Determine Your Revenue Model
How you want your business to grow should align with your business model. You should also consider how much money you’re willing to spend on starting up. Consider your industry connections and partners to evaluate if they can help you grow your business. Remember to make sure your value proposition is clear: What you are offering and how it differs from what your competitors can deliver.
Step 3: Don’t Invest in Infrastructure
Although you don’t need to invest too much in hardware to become a VoIP reseller, you do need to work with a UCaaS provider who offers you a white label-ready telecommunications service that you can put your own brand on and offer to your customers.
Step 4: Partner with an Excellent Provider
It is vital that you partner with a reputable VoIP provider, like SkySwitch, in order to benefit from recurring revenue. Having access to the latest modern technology for improving communication within your clients’ companies can help you grow your business.
Step 5: Reach Out to Your Customers
Your existing customers need an excellent user experience. Keeping your existing customers happy will help you attract new customers. You can use social media for marketing your business and positioning yourself as a leading Voice over IP reseller. Having an updated, clean website can also lead to gaining new ones.
Step 6: Monitor Your Competitors
A competitive advantage comes from standing out. Make yourself unique compared to your competitors’ prices, variety, and service quality by monitoring them constantly.
Take the time to perform these steps, and over time, you will enhance your VoIP value proposition
Succeed as a VoIP Reseller
Among the steps mentioned above, probably the most important one is to find a platform provider that makes your job easier. Associating yourself with a trusted VoIP provider means you have a team of experts at your disposal. Their deep knowledge of the tech and services your customers need can help if they have a question or a problem.
A Voice over IP service provider you trust will give you the value of their tools at an affordable price, saving you both time and money. Having a VoIP reseller partner working for you lets you focus on more important things, such as growing your business and giving premium customer service to your current customers.
SkySwitch is a white-label VoIP provider that allows you to market your own VoIP services to existing and new users. This will allow you to increase your revenue by offering them VoIP solutions under your brand’s name. You will have attractive commissions and direct, easy control over your customer relationships when you partner with SkySwitch. Get started today.